...due to rapid advance in technology and web proliferation, creating a web search engine today is very different...there are new technical challenges involved with using the additional information present...
Sergey Brin and Lawrence Page, Google co-founders
The Anatomy of a Large-Scale Hypertextual Web Search Engine
Stanford University Computer Science Department
About Organic SEO
White Hat Organic Search Engine Optimization
By Vivian Flores, organicSEOservices.net / Platinum Web Site Services LLC
One dictionary definition of Organic reads, in part, "having the characteristics of an organism: developing in the manner of a living plant or animal."
This definition accurately describes the approach taken by organic search optimization strategies, in that they evolved "in the manner of a living plant or animal" in response to the evolution of search engine algorithms.
White Hat organic search optimization techniques achieve long-lasting high search engine visibility because the high search engine ranking is based upon creating a positive symbiotic relationship between the "natural" operation of a search engine algorithm and the real (not spoofed) content of a website.
What's a search engine algorithm?
A Search Engine Algorithm is a mathematical formula -- set of computational rules -- that search engines use to rank web pages in response to a search query.
Search engine algorithms operate on data sets specific to the webpage that the search engine has indexed (read and recorded), as well as other data that is external to the web page, such as links to it from other websites.
Search engine algorithms have evolved enormously over the years, and continue to become ever more sophisticated each day.
It is worth noting that we do not use the word "intelligent" to describe the operation of search engines -- there has been scant progress over the past decades in creating genuine artificial intelligence.
It is a mistake to anthropomorphize -- see in human terms -- the operation of search engines.
Google, Yahoo, and MSN / Bing do not "see", "read" or "think".
What search engines actually do is cross-reference indexed words and related off-site data.
The result of this process -- based on these fantastically complex and ever-evolving algorithms -- is designed to mimic intelligence.
Organic search engine optimization is the most cost-effective way to achieve high search engine ranking. Done properly, it is not only the most affordable way to promote products or services on the Internet, but it is the most durable form of search engine optimization.
What happens when a search engine visits my website?
Search engines, for the most part, all work the same way.
All major search engines operate what are called Spiders (or Bots), automated program that "crawl" the Internet looking for new web sites and / or new or updated website pages.
When a new website or page is found -- or when the spider decides that the website content it found on the Internet is newer than what it has already indexed on the page -- the spider then indexes the written content of the web page, and harvests some additional information about media files and other characteristics of the page.
After this data has been archived on the search engines servers, it is processed through the search engine algorithm which classifies the webpage and assigns value to it based on a very large number of factors.
Google, for example, states that there are over 200 factors that Google considers when ranking web site pages and websites.
Only a fraction of these factors are public, and the search engine algorithms that weigh these factors are -- obviously -- proprietary, because they are what differentiate one search engine from another.
The first time a site is encountered by a search engine spider, the spider usually only indexes the first page it finds, almost always your web site splash page.
It can take some time -- often up to a month -- before the search engine's spider comes back to the website and does a deep crawl, indexing additional (but usually not all) web site pages.
It can take considerable additional time to get every page on a website -- especially large websites -- indexed, but the effort is worth it: your web site being properly and completely indexed by search engines is your gateway to future customers!
How can I make my website more search engine friendly?
White Hat Organic Search Engine Optimization is based upon accurately telling the search engines what your web site is all about.
This is accomplished by creating website pages that accurately describe your products and services using terms (keywords) that people are searching for -- and creating best-quality back-end code (page titles, meta tags, page descriptions, etc) that both reflects and amplifies the value of the existing content on your web site.
The best SEO strategy is to make SEO an integral design consideration from the earliest stages of developing and designing -- or re-designing -- your web site.
There is no better SEO strategy than to make White Hat organic SEO completely integral to the fabric of your new website.
All levels of our organic search optimization services can be tailored to serve the SEO goals of either a new website or one that is being re-branded.
If you already have a web site, a few things to keep in mind.
Simple Organic SEO Tips
Organic SEO Tips #1 / Text Create copy that search engines can read and index. The copy must include your keyword phrases that you want ranked in the search engines. One thing that this means is that -- despite the attractiveness of creating typographic website elements as graphics files -- the excessive use of graphics for type elements will lower your search engine ranking.
Organic SEO Tips #2 / Flash Sites If you are developing a flash site, break up the flash into 3 to 5 smaller files. Search engine consider the volume of information available based upon the amount of pages and the copy that is indexable within those pages when they rank a web site. Also consider using text on the pages as well as flash, search engines can index the text information much more effectively than the flash information.
Organic SEO Tips #3 / Hidden Text Do not use hidden text, this is where the text and background color is the same or very similar in color. Major search engines long ago discovered this Cheap Pet Trick and now -- when discovered -- is harshly penalized.
Organic SEO Tips #4 / SEO Code Create title tags and description meta tags that are unique to each of the pages using keyword phrases that accurately reflect the content of the page.
Organic SEO Tips #5 / Sitemaps Create a site map and submit it to search engines. Sitemaps are an often-overlooked component of SEO. Search Engines like having an accurate map of websites, much as you like having an accurate map when driving. Website sitemaps contain a complete and accurate listing of the pages on your website that you want search engines to index and links that are titled to provide relevancy to search engines.
If you have questions or would like additional information regarding Organic Search Engine Optimization please contact: information@organicSEOservices.net or call us at 805 773 9002 Monday thru Friday 9-5 California Time!
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Background SEO info and definitions
of SEO terms
The differences between White Hat and Black Hat search engine optimization strategies from wikipedia.org
"...the terms White Hat and Black Hat have been applied to the Search Engine Optimization (SEO) industry.
Black Hat SEO (uses) tactics such as spamdexing -- attempts to redirect search results to particular target pages in a fashion that is against the search engines' terms of service -- whereas White Hat methods are generally approved by the search engines.
White Hat SEO tends to produce results that last a long time, whereas Black Hats anticipate that their sites may eventually be banned either temporarily or permanently once the search engines discover what they are doing..."
Definition of Search Engine Algorithm
A Search Engine Algorithm is a mathematical formula -- set of computational rules -- that search engines use to rank listings contained within their index in response to a particular search query.
These sophisticated mathematical formulas -- sets of computational rules -- determine the relevance of a webpage and page rank.
Modern, sophisticated search engine algorithms include not only on-page factors (title, meta tage, indexable content, etc), but factors external to the website, such as search engine indexed links from other websites.
Search Engines keep their algorithms as closely guarded industry secrets because, quite simply, the difference in search engine algorithms is the difference in search engines.
Black Hat search engine marketers sometimes succeed in ascertaining the behavior of a search engine algorithm by analyzing search engine rankings from large numbers of search queries designed with systematic variations of key phrases, syntax and spelling.
The original academic paper describing Google's first algorithm was written by Google co-founders Sergey Brin amd Lawrence Page and is available on the Stanford University website.